Price is important to marketers because it represents marketers' assessment of the value customers see in the product or service and are willing to pay for a product or service.
Here are five of the most common pricing strategies to consider before pricing your goods or services:
Cost-plus pricing—simply calculating your costs and adding a mark-up.
Competitive pricing—setting a price based on what the competition charges.
Value-based pricing—setting a price based on how much the customer believes what you’re selling is worth.
Price skimming—setting a high price and lowering it as the market evolves.
Penetration pricing—setting a low price to enter a competitive market and raising it later.
We can design a layout of your price list which you choose would suit fit for your brand. We can also offer ideas and guidance if you are stuck with ideas.
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